Learning how to set specific objectives, breaking down target audiences and the importance of the element of research has helped me understand that there is much more work to PR than I thought.
Let's get straight to the point. The two important things I've learned through the reading are as followed:
1. PR practitioners should be proactive at all times. (Or as often as they possibly can.)
Instead of worrying about who is or isn't doing his or her job, why not get involved? Rather than sitting in the office, why not be out there recording and witnessing the action for yourself?
I hesitated to think if PR practitioners ever get the chance to be reactive. They probably do, just not when they are working.
Then again, when are PR practitioners, not working? Even in their leisure time, once something inspires them, they'd jump at the opportunity to work, wouldn't they?
2. Planning and/or hosting a PR program requires more than just creativity. It also requires specific tactics, strategies, research and experience.
In the reading, many factors were mentioned in contributing to a PR program. These factors are essential in making the program either a success or failure. No matter how big or small the tactic, it has the power to change a part of the program.
Furthermore, "the world is thirsty for information and research is a very valuable resource tool."
Thus, there is no room for underestimation in the PR industry.
The reading truly has made me think much more about how to approach a PR program or any PR related issues or subjects. Upon realising that there is so much that needs to be done and accomplished for just one event, I sensed (again) that taking on the role of a PR practitioner is no easy feat.
Aside from excelling in what they do best, PR practitioners also need to practice their communication and social interactive skills. Balancing, showing and practicing all these skills is challenging but I believe PR practitioners are determined people, who don't give up easily.
At the end of the day, successful PR programs owe credit to its PR practitioners who work so hard to ensure their job is a job well done.
yeah we're the unsung heroes who work hard at our desks all day and no one knows.:) its true though, 99% perspiration 1% inspiration. To get a perfect PR program you need creativity, but more often than not, we usually have to work with 99%. but thats the way of life and we have to live with it, but always grab hold of inspiration when we have the chance!
ReplyDeleteand yeah, if there is no room for underestimation, always overestimate. :)
cya!