Tactics (8)

This week's reading provided insight, direction and substance to Public Relations planning and strategizing. 

I used to think that human beings could not possibly be all that creative or innovative to create new tactics to tackle and reach a greater, larger audience. However, boundaries have been expanded, limits have been pushed and tactics have never been the same since. 

The 2 things that made an impression are as followed:

#1. People in society no longer accept information at face value, hence needing more effective tactics to be used in PR efforts. 

This was learned through the reading: "Spurred by a growing distrust of major corporations and other organisations, audiences no longer accept information at face value."

My first impression upon reading the quote aforementioned was that the dissatisfaction of society and their unending lists of wants have forced tactics to go above and beyond. Question is, is it true?

Do PR companies and organizations build their strategies based on the extra pressure from society? I suppose every company has to 'keep up with the flow' and fight to stay on top of the industry, ultimately. People's needs need to be satisfied. 

#2. Although tactics are steps to great achievement, it still boils down to keeping consistency in view - Never compromising nor overlooking. 

Organizations have to be objective in keeping their consistency, regardless of what tactics they choose to use. I personally feel that consistency does go a long way and it earns the trust of clients and customers, which results in long-term partnerships. 

Branding isn't the most important aim or goal. Building up one's brand does indeed prove that PR tactics are effective and successful. However, if a company is not cautious, people might begin to perceive the company brand to be self-indulgent and self-promotional rather than aiming to fulfill and meeting their wants and needs. 

This reading not only exposed me to the different forms and types of tactics most companies use. It also opened up my perceptions where people's wants and needs are concerned. Their desires need to be carefully evaluated and included in PR tactic plans. 

Without consistency in PR efforts, people would be unable to put their full trust in companies. Just as Paula Rebstock said, "best-practice communication relies on consistency, which needs to extend beyond key messages to design and product."